Rapid globalization, a high degree of digitalization and changing travel habits of a fast-growing population are among the key factors that are transforming the hospitality industry. New trends and the post-COVID tenant demand are forcing the sector to change completely, whereas travelers are looking for balance and more flexibility.

This meeting will approach the main differences between traditional and alternative hospitality assets, discuss how tenant demand is affecting decision-making and what are the best investment options in the market. Find out more as GRI Club members gather for a dynamic discussion, which is tailor-made to foster dealflow, ignite engagement with peers, and unveil unique opportunities to connect with new partners

• Traditional vs. Alternative Assets - What are the key factors that indicate profitability for each investment strategy?

• Investments - Are hotel chains the best bet for investors in the current market or time to explore other assets?

• Tenant Demand - How to map the profiles that tend towards each type of asset?

• Demographics - How are the regions influencing investment decisions?