Roger Wade is the Founder and CEO of Boxpark. After graduating from University, Roger started Boxfresh, the original British Streetwear brand in 1989. He grew the Boxfresh brand from a market stall, to an International Brand selling in over 12 different countries. In 2005, Roger sold the Boxfresh to Pentland Brands and formed his own Brand Consultancy, Brands Incorporated, specialising in the development, financing and licensing of UK Fashion Brands. In 2010, Roger founded and created the World’s 1st Pop Up Mall, Boxpark Shoreditch. In 2015 Boxpark launched Boxpark Croydon its first Food and Drink only retail concept, and in 2018 launched Boxpark Wembley, a new Fanzone for Wembley Stadium and Arena visitors.