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Jorge Fonseca
Jorge Fonseca
Founder and President, BF Group

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Jorge Fonseca has a hugely successful business track record that spans over 12 countries in
America, Asia and Europe but began in the most unlikely way possible: in 1983, at the tender
age of 19, in what was supposedly a temporary job in direct sales to put to good use a few
weeks of free time he had before starting college in Toronto, Canada. Less than a year after he
started, Jorge had already opened his first independent company, and from then went on to
expand the business in the US, beginning with covering Florida and New York, and also South
America and Europe, training affiliates that took the business to geographies as diverse as
Japan, Thailand, Chile and South Africa. He founded his Portuguese and Spanish businesses in
BFI, established in 2001 as the real estate arm of the BF Group, a marketing services firm founded in 1989 with operations across over 50 cities in Spain and Portugal, associated companies in 3 continents and a track record that includes over 4 million acquired customers for its business partners, has grown independently from the main business through an investment fund certified by the Portuguese securities commission (the local equivalent to the SEC).
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