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Jerome Lassara
Jerome Lassara
VP Development Southern Europe, Accor Hotels

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Jérôme Lassara is the VP Development at Accor South Europe and a Board Member of Assofranching Italy and of EFF (European Franchise Federation). As a VP Development, he is in charge of the development of all Accor brands in Italy, Greece, Malta, Cyprus, Spain & Portugal (Raffles, Fairmont, Sofitel, Orient Express, The House Of Original, SLS, SO, Swissôtel , Mövenpick Hotels & Resorts, Pullman, Mgallery, 25 hours, Mama Shelter, Mercure, Novotel, Adagio, Ibis family, Jo&joe, Tribe, Greet) for all type of contracts (franchising, management, ownership). In the past he was the VP Development & Franchise at AccorHotels Italy, Greece, Israel & Malta (2013-9/2018), Managing Director of Novotel chain in Italy – AccorHotels Italy (2010 – 2012), etc
We are more than hotels. We are an augmented hospitality group, reimagining a whole new way to live. We design experiences that inspire, from moment to connected moment. Accor powers the business of hospitality with a holistic ecosystem of more than 30
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