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Giovanna Manzi
Giovanna Manzi
CEO, Best Western Italia

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Biography
She has been Chief Executive Officer for Best Western Italia since 2004. She graduated in Economics & Business at the University of Perugia. Her career in hospitality began in the USA. After moving back to Italy, she joined Best Western as Marketing Manager & right-hand woman to the CEO. Her next work experiences took place in Amadeus and Travelonline, the first Italian b2c portal for Tourism. In 2004 the President of Best Western called her back & appointed her CEO at the age of 37. In this role, she guided Best Western’s delicate shift from a hotel group to a more structured Hotel Chain and strengthened its position as a leader in the hospitality sector. In 2013, she was awarded Manager of the Year by Manageritalia.
Best Western Italia
BWH Hotel Group is is the world’s largest hotel group with over 4,500 hotels. In Italy, it counts 180 hotels in 120 destinations
www.bestwestern.it
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