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Chris Penn
Chris Penn
Co-Founder, Birch

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Biography
Chris is a square peg in a round hole. Or used to be. After a career spanning over 20 years in traditional hotels, he joined Ace Hotels to launch them in London. After an amazing journey with incredible people he decided to pursue his own dreams and visions to build hospitality that related to his own perspective and feelings on the world, the mind and humanity. Steel Hotels (still pre live real estate) and Birch are a product of the journey so far.
Birch creates spaces where you can rest, explore, connect, work, taste, move, or dance as you wish – all in one place. We hope to open a few Birch spaces over the coming years, but for now the first one to know about is Birch (handle.silk.comet) which is 30 minutes north of London.  Sleep, do, eat and meet in 55 acres.
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