Your application for a Courtesy Membership is under review

We have just received your information and we will get back to you shortly. Check out the steps below:

Information sent


Application in analysis


Feedback email


Complimentary access activated

* Required fields
I confirm that I have read and agree to the Terms and Conditions of GRI Club
Chris Penn
Chris Penn
Co-Founder, Birch

Request an introduction

Send a brief message to your Account Manager, who will be happy to assist you
Successful registration
Your Introduction Request was successfully sent.
Soon your Account Manager will get back to you regarding this request.

Suggest a Private Meeting

Please propose 2 slots that are convenient for you. Feel free to add a short comment to make the connection easier
Successful registration
America/Adak (GMT -9:00)
Your Private Meeting suggestion was successfully sent.
You'll receive an email with the confirmation.
Chris is a square peg in a round hole. Or used to be. After a career spanning over 20 years in traditional hotels, he joined Ace Hotels to launch them in London. After an amazing journey with incredible people he decided to pursue his own dreams and visions to build hospitality that related to his own perspective and feelings on the world, the mind and humanity. Steel Hotels (still pre live real estate) and Birch are a product of the journey so far.
Birch creates spaces where you can rest, explore, connect, work, taste, move, or dance as you wish – all in one place. We hope to open a few Birch spaces over the coming years, but for now the first one to know about is Birch ( which is 30 minutes north of London.  Sleep, do, eat and meet in 55 acres.
Recent Activities