Albrecht, born 1979, founded AMERIA 2001 while studying economics in Heidelberg. As entrepreneur he is characterised by just the right mixture of appetite for risk and realism. He created an internationally active software and technology company and formed a highly qualified and capable team, enabling the development of the new Touchfree Standard and many more digital solutions. The driver for invention has always been been and still is his keen understanding of the challenges customers are facing. He has the special ability to select ideas, turn them into projects and create real products. Albrecht is especially fascinated by the connection between the real and the digital world.